When you’re faced with a choice — send it or save it, go out or stay in, play it safe or live it loud — simply ask yourself:
Yewww would drop first.
He’d chase the storm.
He'd go where the snow's deep.
He’d crank the music.
He’d go where the fun is.
MEET YEWWW
Yewww’s story starts in the mythical land of Yewwwtopia, where he began as a single black spec — tiny, mysterious, and full of pure stoke energy. One fateful day, a bomb winter storm rolled through the mountains, scooping him up and carrying him across the clouds. When the storm finally unloaded over the Wasatch, it dropped Yewww — along with 3 to 4 feet of blower pow — right into the heart of Yewwwtah.
Since that moment, he’s been here doing what he does best: spreading the Yewww.
He’s a bit mysterious, a little mischievous, and a whole lot of fun. You’ll find him wherever the vibe’s high and the snow’s deep — throwing shakas, bumping music, and dancing like nobody’s watching. Whether it’s high-fiving riders in the lift line, showing up in the middle of a powder day, or just being his ridiculous self around town, Yewww lives to keep the stoke alive.
He doesn’t say much (in fact, the only word he knows is “Yewww!”), but somehow, that one word says everything.
So if you’re lucky enough to see him out there — throw up a shaka, turn up the volume, and let loose. Because when Yewww’s around, good times are guaranteed.
THE LAND OF YEWWW
Hidden deep in the folds of imagination — and somewhere far beyond the tallest peaks of the Wasatch — lies the mythical land of Yewwwtopia. Few have seen it, and even fewer believe it’s real. But those who’ve caught a glimpse describe it as an endless playground of snow, music, laughter, and light — where good vibes swirl like powder and every day ends in a perfect sunset.
It’s said that Yewwwtopia is the source of all stoke energy in the universe. It’s where every high five, every hoot and holler, every perfectly landed trick begins. From this world of fun and freedom, Yewww was born — a single black spec of pure joy and chaos, carried by the storm winds to the mountains of Yewwwtah.
When that legendary storm hit, it didn’t just drop 3 to 4 feet of blower pow — it dropped Yewww himself. Ever since, he’s been roaming the mountains of Yewwwtah, reminding us all of one simple truth:
Life's better when you
live like Yewww!
We believe in Yewww, because we believe in YOU. Every shout, every send, every moment of courage and joy — it’s all part of the same spirit that lives in both. At its core, Yewww isn’t just a character. He’s a reflection of all of us.
