Yewwwtah® officially launched in November of 2025 — but the spirit of Yewww has been alive in us long before that.
Earlier that year, in the summer, our family (me, my incredible wife, and our twin 11-year-old daughters) made the move to Park City, Utah from Wilmington, North Carolina. After many years of visiting to ski, snowboard, snowmobile, hike, mountain bike, run, fish, kayak — you name it — we finally decided to make it our full-time home.
And with that, Yewwwtah was born.
As a designer, illustrator, and lettering artist, I (Dan Bowman — aka Dad, and the guy on the left in the above photo) wanted to create something that captured the energy, the beauty, and the sheer stoke that Utah gives us every single day. For us, shouting “YEWWW!” after a powder turn, a big send, or a mountaintop moment is our way of putting an exclamation point on a life well lived.
So we thought: Why not wear that feeling?
Yewwwtah is a celebration of the outdoor lifestyle — designed for locals, visitors, and anyone who feels the magnetic pull of the Wasatch, and beyond. It’s more than a brand. It’s a vibe. A state of mind. A way to carry that high-five moment with you all day, every day.
So go ahead — drop the cliff, jump the gap, summit the peak... YEWWW!
THE YEWWWTAH WAY
Craftsmanship
Every Yewwwtah product is made with care, intention, and high-quality materials — durable enough for rugged adventure, stylish enough for après. Our designs tell stories worthy of being told.
Community
We’re building a tribe of Yewwwtonians — people who crave fresh air, big turns, high vibes, and a deep love for Utah’s wild places. If you're hooting and hollering on the lift, you're one of us.
Satisfaction
From your first click to your final face shot in your new beanie, we want your experience to be seamless, fun, and delightful. Not happy about something? We’ll make it right. Simple as that.
Authenticity
Yewwwtah is designed in Utah, for Utah, and inspired by the thrill of living life outside. Each item we create reflects this incredible place we call home — and the moments that make us yell “YEWWW!”
